Coaching and Resources to Shape Your Lived Experience into a Sustainable, Story‑Led Business
Storytelling and Story-Led Business Coach
I help purpose led people like you build businesses rooted in your story and values - so you can create meaningful impact, sustainable success, and a business that truly fits your life.
“You can’t rewrite your story - but you can decide what it builds.”
I believe your stories and lived experiences are your greatest business assets.
The moments that shaped you - the hard lessons, the proud achievements, the quiet turning points no one else saw - all carry value. They’ve given you insights, skills, and resilience that no course or qualification can replicate.
And yet, when it comes to building a business, it’s easy to lose sight of that.
You get caught up in what everyone else is doing, trying to follow formulas that don’t quite fit, second‑guessing whether your story is relevant, or worrying you’ll say too much - or not enough.
That’s when overwhelm creeps in.
You overthink every decision. You sit on ideas instead of sharing them. You feel stuck between wanting to move forward and not being sure which step to take first.
I get it - because I’ve been there too. And I know how different it feels when you have someone by your side who can help you untangle all of that, see the value in your own experiences, and turn them into a business strategy that fits you.
Your story isn’t just something you tell now and then. It’s the thread that can run through everything you do - your brand, your messaging, your offers, even the way you connect with clients.
When you weave it in intentionally, your business starts to feel clearer, more natural, and easier to run - because it’s built from the strongest and most unique asset you have: you.
too many entrepreneurs build their business backwards...
They start by creating an offer, then scramble to sell it, and only think about sustainability when they’re already exhausted. That’s when burnout creeps in, when the joy fades, and when business begins to feel like a burden instead of a choice.
I flip that approach.
My Care → Connect → Create framework means we start with you and your story as the foundation.
We begin with Care.
This is your foundation — your values, your vision, your boundaries, your well-being. We clarify what matters most and what will keep you energised long-term, so your business works with your life, not against it.
Then comes Connect.
We uncover the stories that will resonate with your audience - not the ones you feel pressured to tell, but the ones that are safe, relevant, and meaningful. Stories that build trust, create emotional connection, and make people feel like they know you before they’ve even met you.
Finally, we Create.
This is where your ideas take shape - offers and strategies that fit who you are, how you work, and who you want to serve. No one-size-fits-all templates, no forcing yourself into someone else’s version of success. Just clear, practical steps that turn your vision into a sustainable, profitable reality.
By the end, you’ll have a business rooted in your story - one that feels good to run, makes an impact you’re proud of, and supports both your life and your clients’ lives for the long term.
"Stories Build Businesses"
Hi, I'm Megan.
For me, storytelling has never just been a “strategy.”
It’s how I’ve always made sense of the world - because it’s not just something you tell, it’s part of who you are.
From making up endless stories for my little sister on car rides, to pouring my thoughts into writing as a teenager, to studying English Literature because I was fascinated by how words can shape feelings - storytelling has always been part of me.
After graduating, I began my career in teaching, then moved into mental health and well‑being support. Across every role, one thing stayed the same: I saw, again and again, the power of sharing your story to connect, to build trust, and to create change.
Now, it’s how I help my clients.
Because your story isn’t just content. It’s personal. It’s vulnerable. And it has to feel safe.
That’s where my work is different. My background in mental health means I see your story as yours - something to protect as much as share.
When you weave your story through your business in a way that feels safe, sustainable, and real, everything clicks into place - your message feels clear, your offers feel aligned, and showing up feels enjoyable.
Know Your Story Matters, But No Idea How to Use It?
You’ve been showing up in your business, doing all the things…
But deep down, you’re not sure any of it is really working.
You know you have a story worth sharing - but when you try to tell it, it either feels too personal, too messy, or just… flat.
And instead of drawing the right people in, it feels like it’s getting lost in the noise.
You’ve spent enough time second‑guessing yourself.
It’s time to figure out how to tell your story in a way that feels natural to you - and actually helps your business grow.
That’s exactly why I offer a free 30‑minute Story Strategy Call.
In our time together, we’ll:
✨ Pinpoint the parts of your story that connect effortlessly to the work you do
✨ Uncover the themes and messages that feel safe, relevant, and powerful to share
✨ Map out simple ways to weave your story into your brand so it builds trust and attracts the right clients
Just you, your story, and a clear plan for how to use it with confidence.
If you’ve been holding back because you don’t know where to start - or you’re tired of posting without seeing results - this is the moment to change that.
Your story is too valuable to keep hidden.
Let’s make it work for you.
What is coaching?
Coaching helps you get from where you are to where you want to be. Unlike counselling, coaching focuses on the future. We will explore what your learnt from your lived experience and how you can build a business that support others going through something similar.
How can coaching help me build a business?
Coaching can help you identify your unique lived experiences and how they can be valuable to others. It can help you can gain a deeper understanding of your target audience's needs and challenges.
You'll build confidence in yourself as an entrepreneur by setting aligned business goals. Coaching will support you to create a strategic plan and start taking purpose led action. My goal is that with my support you'll turn your lived experience into an incredible and impactful business.
What will we cover in the sessions?
Each session will be tailored to the challenges you are facing at the time. I will use my unique Impact Framework methods to support you to Care, Connect and Create.
Care - Understand yourself and your clients deeply. Show empathy, practice self-care, and grasp the problem and solution to build strong coaching relationships.
Connect - Build relationships with your target audience through storytelling and magnetic messaging. Expand your reach to create a supportive network.
Create - Set clear goals, acquire new skills, and establish a routine. Implement your coaching services effectively and make a positive impact.
How will we do the sessions?
My coaching is based on my unique Impact Framework but its important that you also get to set your own goals for each session. Before the call you'll fill in a short form to let me know what you would like to explore. This balance means that you will make consistent progress as well as being able to solve any challenges which happen along the way. On the day you'll get a reminder and a link to an online call.
Are the sessions confidential?
Everything you discuss in our sessions stays confidential. I won't share your personal information or details about our coaching sessions with anyone without your express permission. This creates a safe space for you to be open and honest, which is crucial for achieving your goals. There may be rare situations where legal requirements or duty of care might necessitate disclosure, but I would always discuss this with you first. You can review the Privacy Policy here.
